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Okay, that's a mixed metaphor but my point is that a year or so into Pinterest's relentless adoption spike the number of upstarts that have copied its cutesy tiled bottomless image scroll is astounding. There's Trippy, a straight-up Pinterest for travel and Learni.st, an information-sharing Pinterest. Thinng is a Pinterest clone and TheFancy, a direct rival. WeHeartIt powers "inspiration galleries" and Get Vega is a Pinterest-aping book marketing site. Clipix touts itself an organizational Pinterest "for your real life" and Material Wrld a Pinterest-y clothing resale site. Little Monsters is a Lady Gaga-fied Pinterest and Gentlemint  a mustachioed Pinterest. Social identity sites Rebelmouse andHypemarks have also drunk the Pinterest Kool-aid.

Then there's that gaggle of companies that have xeroxed Pinterest's appearance for various functionality. Kred's new Kred Story pages look like Pinterest for your social media activities and LaunchIt is a product launch newsfeed in the form of a Pinterest board.

OpenSky's redesigned "Shop by Category" pages are commerce-enabled Pinterest pins and the same goes for the Fab.com Feed. Threadflip uses a Pinterest layout to display its secondhand wares while Etsy looked like Pinterest before there even was a Pinterest.

Pinterest Pinterest Pinterest. It's spread like a hot, juicy rumor over Twitter, infecting (or improving, depending on how you look at it) the way we use the Internet. Think of it as the Pinterest-ifictation of the Web. If Tumblr were designed today it might look like Pinterest. All Pinterest did was take the Tumblr feed — a mishmash of uploaded, reblogged and remixed words and images — and make it easier to skim. Rather than scroll endlessly through a single feed of content, Pinterest displays it in as many columns as your browser width can handle. Even some Tumblr layouts now mimic Pinterest's look.