'Companies' in Biomimicry

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Want to Build an Organization That Lasts? Create a Superorganism

From biomimicry.org - June 7, 2016 11:12 AM

"[...]It’s simple math. Like dinosaurs, organizations keep getting bigger, but they need huge bones to support the weight of all that complexity. The more weight, the more bones; the more bones, the more weight. It’s a catch-22. Management is the ponderous skeleton that keeps organizations from collapse. But as they grow, the costs of management rise, and the ability to adapt declines. When sudden change comes, there’s not much a company can do—it’s a sitting duck (or dinosaur) for the next cosmic collision. Hierarchies can only scale so much—we can’t grow bigger bones forever.[...]"

Photo details: By JJ Harrison (jjharrison89@facebook.com) (Own work) [CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons

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Science of Bioinspiration Is Spreading, But Lacks Commercial Teeth

From www.xconomy.com - November 9, 2013 3:56 AM

"Can innovators learn anything about sustainability from the minimalist lifestyle of a two-toed sloth? [...] the San Diego Zoo Global Centre for Bioinspiration, which hosted the two-day event, is focused on taking a much more rigorous and “hard science” approach to bioinspiration—a largely collaborative field that typically requires a mix of disciplines to move from scientific discovery to a new commercial product. [...] As an industry, however, bioinspiration suffers from a lack of public awareness, uncertainty about how the field is defined, and how “serious” it really is, according to scientists who specialize in bioinspiration. For many innovation leaders and investors, bioinspiration conjures an amorphous field with mushy scientific discipline."

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Research and Markets: Biomimicry: Report States a Small but Growing Number of Products Now Imitate Natural Plants and Animals, with Untapped Opportunity for Manufacturers

From www.4-traders.com - August 9, 2013 6:14 AM

"Research and Markets has announced the addition of the ForeSights: Biomimicry report to their offering. Biomimicry is the practice of drawing inspiration from nature to solve human problems and inspire innovation. A small but growing number of products now imitate natural plants and animals, with untapped opportunity for manufacturers to acknowledge the potential application of biomimetic techniques in their processes and products."

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Companies that Mimic Nature Out-perform Those That Do Not

From thenatureofbusiness.org - November 30, 2012 3:19 AM

Companies that mimic living systems have been gaining market share over more traditionally managed firms, which generally model themselves on mechanical systems. Firms that mimic living systems have an existential awareness that they are living communities of people, committed to serving other people, and that they all depend on Nature for their sustenance. This fundamental recognition creates spontaneous demands within the firm to live harmoniously and respectfully with the larger living systems on which we all depend (biosphere, society, markets).

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The Biology of Corporate Survival

From hbr.org - May 16, 2016 6:49 AM

"Some business thinkers have argued that companies are like biological species and have tried to extract business lessons from biology, with uneven success. We stress that companies are identical to biological species in an important respect: Both are what’s known as complex adaptive systems. Therefore, the principles that confer robustness in these systems, whether natural or manmade, are directly applicable to business."

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What Honeybees Can Teach Marketers

From www.linkedin.com - August 11, 2013 3:23 PM

"Honeybees are social insects, always exchanging information with each other for the success of the hive. When a bee finds an attractive new flower with a good supply of pollen, it flies back to the hive and performs a sophisticated waggle dance for the other bees, communicating the distance and direction of the flower from the hive, the type of flower it is, and the potential magnitude of the find. Other bees watch this dance, then navigate to the flower themselves to harvest more of its pollen, which is good because producing a single pound of honey requires roughly two million bee-loads of pollen.

So now imagine for a moment that your company operates a flowerbed, and you are in the business of “selling” your pollen to bees. Your first task is to attract an exploring bee to land and take a look, and for that you need to be sure that your colors are bright and your scent is attractive. That’s advertising.

But the bee is part of a social network, so when it returns to the hive after visiting your flower it’s only going to send for the other bees if your pollen was good. And that’s customer experience."