Biomimicry

"We all know that crystal clear feeling that comes after a spell of unplugged time, especially if that time is spent outdoors.  For over 20 years as a professional investor, I've relished these small windows of escape, and my work has benefitted from the clarity that they bring.  More recently I've wondered, what if that clarity could last longer than my sunburn does?  What if instead of being a place to escape, nature could become my personal and professional mentor?"

"Honeybees are social insects, always exchanging information with each other for the success of the hive. When a bee finds an attractive new flower with a good supply of pollen, it flies back to the hive and performs a sophisticated waggle dance for the other bees, communicating the distance and direction of the flower from the hive, the type of flower it is, and the potential magnitude of the find. Other bees watch this dance, then navigate to the flower themselves to harvest more of its pollen, which is good because producing a single pound of honey requires roughly two million bee-loads of pollen.

So now imagine for a moment that your company operates a flowerbed, and you are in the business of “selling” your pollen to bees. Your first task is to attract an exploring bee to land and take a look, and for that you need to be sure that your colors are bright and your scent is attractive. That’s advertising.

But the bee is part of a social network, so when it returns to the hive after visiting your flower it’s only going to send for the other bees if your pollen was good. And that’s customer experience."