Everyone loves a good story. Everyone. Which is why storytelling should be at the heart of your nonprofit’s strategic communications. I know ‘storytelling’ is a meme du jour. But that’s no reason to ignore it. Just because everyone else is doing it doesn’t mean you shouldn’t! There’s a reason these phrases become buzzworthy. In this [...]
I liked these two points:
1. Look for emotionally compelling stories that relate to content that is relevant to your audiences.
2. Look for stories that show folks how they can prevent an unhappy ending.
Perhaps especially point 2!