You’re walking along a busy sidewalk, dodging passersby, when a small group of people catches your eye. They’re standing in the middle of the path, heads tilted back in unison, staring at the sky.
You look, but you can’t see anything. Still, the crowd stares. You stand with them, searching for the source of their fixation. The crowd grows around you, and soon dozens of people are staring wordlessly into the sky.
Believe it or not, this is a real-life study conducted in 1969 by psychologist Stanley Milgram. A small group of people staring silently into an empty sky was influential enough to cause 80% of passersby to copy their actions, without any reason for doing so.
The Power of Social Proof
This is the power of social proof: our innate psychological tendency to use the wisdom of the crowd to influence our own decisions....
Via Jeff Domansky, ismokuhanen
Exploring the social media possibilities of social proof.
aggiungi la tua intuizione ...
this may be the force of a mob