E-Learning-Inclusivo (Mashup)
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E-Learning-Inclusivo (Mashup)
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Quality Beats Quantity for Social Media

Quality Beats Quantity for Social Media | E-Learning-Inclusivo (Mashup) | Scoop.it
"How important is the follower count on your social media?". Hint: quality beats quantity, but there's more to it than that!

Via janlgordon
janlgordon's curator insight, February 16, 2017 7:55 PM

I selected this article from Curatti written by Jenn Herman because it provides a close look at the types of social media followers your business needs to have.

 

It's important to have a community that is invested in your brand.

 

The Importance of Quality Social Media Followers

 

While you can grow a large audience quickly this may not necessarily be a benefit to your influence online. I agree that is it better to focus on the quality of the follower and not the big numbers.

 

Herman explains how to attract authentic followers who are interested in what your business has to offer.

 

Here's what caught my attention:

 

  • The number of followers still matters if you want your content to be shared. They key is to have a targeted audience who will spread the word.

 

  • Instead of focusing on higher numbers produce quality content instead. Along with this provide great social customer service.

 

  • Set realistic goals on your social platform growth. For example, a ten percent increase each month. This is subject to fluctuations and changes as you monitor your accounts.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/gjZC3095h6x

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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Web Design Trends 2015 [Infographic]

Web Design Trends 2015 [Infographic] | E-Learning-Inclusivo (Mashup) | Scoop.it
Explore the top web designing trends for 2015. The infographic discusses the top 6 predictions that are set to rule the web designing world in 2015.

Via Martin (Marty) Smith, malek
Martin (Marty) Smith's curator insight, December 8, 2014 9:37 AM

Liked and agreed with all 6 of these 2015 Web Design Trends when I read the post without the infogfpahic. Infographic helps and I bet wil get more shares :). M

malek's curator insight, December 8, 2014 11:24 AM

I like“Card” design, no, it\s not new, but I find it a good tool for designers working on responsive websites. Cards are a great way to keep things modular

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#SCM 5 Tips to Engage Through the Buyer's Journey

#SCM 5 Tips to Engage Through the Buyer's Journey | E-Learning-Inclusivo (Mashup) | Scoop.it
Sales - In today's highly networked world, your customers expect to interact with you during every step of the buyer's journey. Here's how you can engage them.

Via Eric_Determined / Eric Silverstein, David Hain, Ricard Lloria
Eric_Determined / Eric Silverstein's curator insight, November 11, 2014 11:43 PM

"With more mobile devices than humans and over one billion people participating in social networks, today's customers are more networked and better informed than ever."

CMO @SAPCloud shares his insight:


1. Be Part of the Conversation across all Channels

2. Use Analytics for Insight across Platforms

3. Personalize every Interaction

4. Build on previous #customer #experiences

5. Become a Predictive Business


Which brand currently connects well across your buyer journey?



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Social Media Marketing and Networking-Marketing and Sales - Meirc Training And Consulting

Social Media Marketing and Networking-Marketing and Sales - Meirc Training And Consulting | E-Learning-Inclusivo (Mashup) | Scoop.it
Meirc Marketing and Sales Training: Good marketing and sales are keys to a successful business. When done properly marketing produces leads, sales and happy customers that will boost your brand’s equity. While marketing focuses on strategies that can measure and improve your reach and promotional efforts, sales relies on effective planning skills and interpersonal interactions. Whether your aim is to market or sell, the programs in our Marketing and Sales category will help you optimize your results. Participants who attend any of these programs will acquire knowledge and skills in competencies approved and adopted by leading marketing and sales professionals around the world. From developing strategic marketing plans to learning techniques to increasing success rates and profitability, Meirc’s Marketing and Sales category covers it all. Let us help you make a difference and stand out from the crowd! For a list of suggested programs, please refer to the schedule below or contact us for more information.

Via Rami Kantari
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Four Principles For An Open Digital World - author Don Tapscott TED Talk Video

4 Principles of A Networked World
Macrowikinomics author Don Tapscott shares great examples of his 4 emerging principles of our new digital world including:

* Collaboration.

* Transparency.

* Sharing.
* Empowerment

Marty Note
I found the discussion of the commons and the example of starling flocking behavior (at the end) the most resonant. I'd heard about the gold mine several times and agree with Tapscott - crowds are the key to our web future.

At Curagami we've been working on what it means to create online community. CTSE (Collaboration, Transparency, Sharing, Empowerment) are the table stakes of this new poker. We would add:

* Communication.
* UGC.
* Gamification.

Communication within and around the hub is a CSF (Critical Success Factor) for online community. You need to be able to follow and communicate with me and vice versa.

User Generated Content must be listened to, valued and rewarded with gamification or its a one-time "one and done" thing.


Via Martin (Marty) Smith
malek's curator insight, September 2, 2014 1:00 PM

Highly engaging presentation. Gone are the days of Security and Reliability as the principles of a Networked world. The C-generation is pulling us to the CTSE world.

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Social media marketing a must in China - eMarketer

Social media marketing a must in China - eMarketer | E-Learning-Inclusivo (Mashup) | Scoop.it

"Facebook may be banned in China, but social media is huge in the country, and marketers know it. The vast majority of them use social media in at least some of their marketing efforts, research shows ..."

©


Via Leona Ungerer
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7 Trends Shaping How Brands Use Social Media in 2014 [INFOGRAPHIC]

7 Trends Shaping How Brands Use Social Media in 2014 [INFOGRAPHIC] | E-Learning-Inclusivo (Mashup) | Scoop.it

2013 was a year of exploration for brands on social media. From testing Vines to launching Instagram ads, many companies were dabbling in social media efforts across the Web just to see how customers would react.

Now, in 2014, brands are geting serious. They’re using the wealth of data as well as the human connection that social media can provide to develop deeper relationships with customers.

 

Visit the link for more on these seven ways brands are using social media to increase customer loyalty this year.


Via Lauren Moss, David Simpson, Carolyn Williams, Next Level
Francesca Mattonelli's curator insight, May 7, 2014 5:53 AM

Una bella infografica per riassumere i "must" del 2014 

Eyal Levi's curator insight, May 8, 2014 2:41 AM

Here some of the benesits considering social media

Katie Muirhead's curator insight, August 19, 2014 11:52 AM

Further highlights statistics of social media consumption and the information behind the choices of online advertisiers

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7 Trends Shaping How Brands Use Social Media in 2014 [INFOGRAPHIC]

7 Trends Shaping How Brands Use Social Media in 2014 [INFOGRAPHIC] | E-Learning-Inclusivo (Mashup) | Scoop.it

2013 was a year of exploration for brands on social media. From testing Vines to launching Instagram ads, many companies were dabbling in social media efforts across the Web just to see how customers would react.

Now, in 2014, brands are geting serious. They’re using the wealth of data as well as the human connection that social media can provide to develop deeper relationships with customers.


Visit the link for more on these seven ways brands are using social media to increase customer loyalty this year.


Via Lauren Moss, malek, THE OFFICIAL ANDREASCY
Francesca Mattonelli's curator insight, May 7, 2014 5:53 AM

Una bella infografica per riassumere i "must" del 2014 

Eyal Levi's curator insight, May 8, 2014 2:41 AM

Here some of the benesits considering social media

Katie Muirhead's curator insight, August 19, 2014 11:52 AM

Further highlights statistics of social media consumption and the information behind the choices of online advertisiers

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Want Engagement? Storytelling is Relational, not Transactional

Want Engagement? Storytelling is Relational, not Transactional | E-Learning-Inclusivo (Mashup) | Scoop.it
My origin story is a tale of constant change. The most recent transition, from running the multimedia desk at the New York Times to chairing the University of Oregon's Agora Journalism Center, is filled with many life lessons.
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The 6 Step Social Media Marketing Strategy Plan for Your Business.

The 6 Step Social Media Marketing Strategy Plan for Your Business. | E-Learning-Inclusivo (Mashup) | Scoop.it
A social media plan includes many of the same elements of a traditional marketing plan. Here is a template for a social media marketing strategy

Via Pantelis Chiotellis, Rami Kantari
EL BEKRI SARA's curator insight, December 1, 2014 4:58 AM

Some best practices on how to create a social media page and make it successful

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Vídeo y storytelling, la combinación perfecta

Vídeo y storytelling, la combinación perfecta | E-Learning-Inclusivo (Mashup) | Scoop.it
El último anuncio de Johnnie Walker me ha atrapado. Aunque soy "abstemio funcional" (uno o dos "chupitos" al mes) y me gusta más el bourbon que el whiskey, sin embargo debo reconocer que el último ...

Via Ignacio Conejo Moreno
Ignacio Conejo Moreno's curator insight, October 18, 2014 4:57 AM

¿Por qué deberías considerar el vídeo para generar marca?

 

En este artículo David Gómez nos ofrece un análisis sobre una poderosa herramienta de Marketing, el Storytelling, y como su potencia se amplifica cuando viene sustentado en un vídeo.

 

Por no decir que si el vídeo esta soportado en Youtube, su posicionamiento en buscadores mejora.

 

Por cierto, como ejemplo (gran ejemplo) de buen Storytelling en vídeo nos trae un anuncio de Johnnie Walker realmente extraordinario.

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Cómo WordPress 4.0 beneficia a todos #infografia #infographic #socialmedia

Cómo WordPress 4.0 beneficia a todos #infografia #infographic #socialmedia | E-Learning-Inclusivo (Mashup) | Scoop.it
Hola: Una infografía sobre cómo WordPress 4.0 beneficia a todos. Vía Un saludo

Via Ignacio Conejo Moreno
Ignacio Conejo Moreno's curator insight, September 9, 2014 6:20 AM

Una infografía sobre las ventajas de #WordPress4.0

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Meirc Leadership Training Dubai: Social Media Marketing and Networking - #Marketing #smm #Meirc Training #Dubai

Meirc Leadership Training Dubai: Social Media Marketing and Networking - #Marketing #smm #Meirc Training #Dubai | E-Learning-Inclusivo (Mashup) | Scoop.it
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A Vs. B Conversations = Simple Social Enagement via @Moon_Audio

A Vs. B Conversations = Simple Social Enagement via @Moon_Audio | E-Learning-Inclusivo (Mashup) | Scoop.it
Time for a game of Versus!

Fostex versus Sennheiser... Who makes the best headphones? GO!


Friends at http://www.Moon-Audio.com make the best audio cables in the world. Their cables connect to headphones and earphones and passions run HIGH where people's music and gear are concerned.

See Moon Audio's Fostex vs. Sennheiser Question Here
on.fb.me/1uOFvEv

That link takes you to Moon Audio's Facebook page where use of vs. prompts passionate shares and stories of experience and joy. Great simple idea to promote engagement, garner User Generated Content and learn how your customers really FEEL about the brands you sell.

We are working on a vs. tool for Curagami (http://www.curagami.com ) our marketing tool suite meant to create exactly the kind of community Moon Audio is generating right now thanks to a simple "vs." question.


Via Martin (Marty) Smith
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10 Incredible Mobile Marketing Insights (Infographics)

10 Incredible Mobile Marketing Insights (Infographics) | E-Learning-Inclusivo (Mashup) | Scoop.it

The world is moving from desktops & laptops to mobiles & tablets. Marketers worldwide face a challenge to weave out mobile marketing plans. This infographic by the Social Media Research Team at Convonix, which will sum up the importance of mobile internet as a marketing medium.


Via Lauren Moss
Kim Bradley's curator insight, May 10, 2014 11:46 PM
Incredible statistics