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Supermarket said to be considering third-party deal after share of UK market falls
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Is this a sign of the future of retail, and an insight into the long game being played by Amazon in the sector. In this case, there are reports that up-market grocery retailer, Waitrose, is thinking of partnering with Amazon to sell its groceries online, joining Iceland, Co-op and Morrisons in having third-party deals with the online retailer.
Waitrose are currently losing market share to discounters, Aldi and Lidl and this looks like a desperate attempt to lure back some of its customers.