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The controversial brewer is told an advert for its fruit beers could mislead consumers.
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Scooped by Graham Watson |
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You can't say that BrewDog doesn't believe in sailing close to the wind - not only was it's anti-sponsorship of the World Cup badly received but it has had another advertising campaign - launched via e-mail - banned for intimating that drinking a 'fruit' beer would count as one of your five-a-day.
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Interestingly though, can you argue that even with the ban, the marketing campaign has succeeded? It's another instance where the firm's name is in the media and if the average consumer is suitably 'punk' then this sort of edgy behaviour might appeal to them.