By Phillip Britt,
Despite the importance of empathy, many companies ignore it when creating experiences, according to Forrester. “Even if you never use the word ‘empathy’ in your work when creating products or experiences, if you aim for making customers feel understood in your design decisions, then you’re designing for empathy.”
Companies tend to leave empathy out of the design process for a myriad of reasons—they have inadequate empathy practices, they misunderstand empathy, they ignore the emotional quality of the experience, or some combination of those three.
Via Edwin Rutsch
La practica del diseño de experiencias empáticas.
A las empresas
Que da consejos de como ser más empático con el personal,