Which? finds typical rise of 72% on pre-pandemic prices, with cost doubling in some holiday hotspots
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One of the more interesting examples of demand and supply in action with a number of features of the market driving car hire costs higher. I wonder if you can spot all of them? You might also think about elasticities of both demand and supply.
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And interestingly, there's no mention of Brexit - which I have to say is a surprise.