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Supermarket price inflation at record high, adding £643 a year to average family’s grocery bill
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What with food price inflation reaching a record high, with grocery prices soaring by 13.9% last month - meaning that average grocery bills are now nearly £650 higher than they were a year ago - consumers are looking at ways of mitigating these rising costs.
As a result, it's unsurprising that Kantar's research suggests two things: consumers substituting in favour of so-called "wonky veg", the cheaper, less aesthetic vegetables offered by some supermarkets; a rise in purchases of frozen vegetables which are likely to generate less waste.