Creating a content marketing campaign calls for good, strategic planning. This guide helps you cover the bases to use a content calendar in your marketing.
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Scooped by Brian Yanish - MarketingHits.com |
Creating a content marketing campaign calls for good, strategic planning. This guide helps you cover the bases to use a content calendar in your marketing.
Scooped by Brian Yanish - MarketingHits.com |
Anyone who has done any blogging or helmed a brand’s social media account for any length of time knows a simple rule of the Internet: Content is key. After all, if you have nothing to say why should anyone listen?
One of the hardest lessons to learn when promoting a brand online is the relationship betweencontent creation and content sharing. Yes, the brand’s official account should emphasize and help promote and spread the brand’s message, but that’s not all it should do.
Nobody likes sitting down to dinner with a self-absorbed narcissist who does nothing but talk about themself in the third person for hours at a time. Don’t make the same mistake with your Twitter or Facebook accounts.
This infographic from Rebuild Nation helps explain the difference between Content Creation (creating and promoting your own content) and Content Sharing (sharing newsworthy and timely content from others that still falls within the bounds of your brand’s scope).
Scooped by Brian Yanish - MarketingHits.com from digital marketing strategy |
Google’s new emphasis on mobile-friendly search results doesn’t require just good mobile design, it requires great mobile copywriting–Content Marketing Institute.
One of the hardest parts of content marketing is finding enough good ideas to keep the flywheel spinning. In today's Whiteboard Friday, MozCon community speaker Mark Traphagen shows you how to see new ideas everywhere you look.
Great article & video.
Do you need help with - What's the next thing I'm going to write about?
Interesting VIDEO about creating content, including mashups. There are 4 types - write about how two pieces of content intersect, differ, clash or compliment each other.
Also have an "and therefore" mindset, seeing something and writing about the next logical step or implication.
Scooped by Brian Yanish - MarketingHits.com |
When marketers say that stories engage your readers, it’s not fluff - it’s psychology, and it’s incredibly powerful. Here's how to harness it.
Great article, thanks for sharing @Dr. Karen Dietz. The power of a story has made companies like Disney millions. Who doesn't like a good story?
Are your "stories" engaging your blog and posting readers?
Should we spend more time honing our Story Telling skills?
Scooped by Brian Yanish - MarketingHits.com |
Does your business have data that could tell an interesting story? I'm betting it does. I'm also betting you could be using the data you already have (or could readily get) to communicate a much more powerful message than you currently do. The secret is this: When it comes to [...]
Scooped by Brian Yanish - MarketingHits.com |
There has been a lot of fuss about content marketing and how to make it work if you're a business. In frank and concise language, Marcus Sheridan explains how content marketing is based on "principles" in this slide show-- and is not a fleeting strategy that will come and go with time.
If your company is truly trying to embrace content marketing and get results, there is no better starting point than these 33 laws herein.
Great Slideshare with lots of tips to help you with your story telling.
Creatove waus tp sharing through social media, blogs, ebooks, and the like...
It seems to me that the more you learn the more there is to learn.
Read books to gain the edge.
A lot of the information learnt is common sense but means nothing unless put in action. JUST DO IT.
Creating content for your inbound marketing campaigns can take be a labour intensive process so it makes sense to maximize it’s reach and shelf life beyond a single channel. Instead of creating independent content for each of your distribution media (video, blogs, social media, opt in pages etc.) repurposing for multiple media can be a really efficient way of making the most of the pieces of content you produce.
Here are 5 ideas for extending your existing content by repurposing.
Repurpose content in these ways:
- "Transcribe videos
- Break Up eBooks Into Bite Sized Social Messages
- Create Blog Posts Around Your Long Form Content
- Create a podcast
- Use Your Blog Posts & Social Media For Newsletter Content"
Click for details.
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When it comes to marketing strategy, videos are powerful. How powerful? On Facebook, for example, videos are shared 12 times more than non-video posts. And let’s not forget YouTube, the second largest search engine in the world (after Google, of course). The ability of videos to increase user engagement is unsurpassed.
According to YouTube’s statistics page, they get over 800 million unique visitors each month, users view more than 4 billion hours of video each month and upload 72 hours of video every minute. That’s a lot of potential for your video....
Good insight on using YouTube effectively!
Youtube videos to promote Plumpton CMI Courses?
Before you post your next blog, check its headline in the HEADLINE ANALYZER.
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Consistently coming up with new ideas for blog posts can get old fast. But that doesn’t have to be the case if you know how to use connection hooks to spin one idea into six different blog posts.
I like these ways to spin a single topic into multiple BLOG POSTS:
- "Teach Readers about It – Educational Hook
- Tell Readers How It Relates to the News – Topical Hook
- Tell Readers How It Relates to Something Totally Different – Fresh Spin Hook
- Tell Readers How It Relates DIRECTLY to Them – Self Interest Hook
- Tell Readers a Story – Storytelling Hook
- Tell Readers Where They Can Learn More – Curation Hook
Click to learn more.
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While the inverted pyramid has been the tried and true structure for news articles, it may not be the best for your marketing content. Here's why.
Content formats that work on business blogs
Excerpt:
"So while the inverted pyramid technique may work for news formats, there's evidence suggesting it's not the right format for a lot of the content we marketers make -- which likely includes lots of evergreen content that teach something to our audiences. So there is hope for those of us (including me) who don’t give away the whole story in the first paragraph! In our type of content, you need to hook someone into your article through the first couple of paragraphs, but you shouldn’t give your whole story away immediately."
Scooped by Brian Yanish - MarketingHits.com from Social Media Useful Info |
Here are 6 reasons your content won’t get shared (and it absolutely won’t go viral):
1) No Sharing Buttons (or they’re hidden)
In order to help your content spread, you have to reduce the friction of sharing. In other words, make it very easy to share via Facebook, LinkedIn Twitter, Pinterest and via email.
2) You Have a Boring Headline
Headlines are the first things people see when the visit your website or blog.
3) You’re Not Connected In Social Media and/or You Don’t Share it Yourself
If a tree falls in the forest but no one is around to hear it, does it make a sound? Translated into blogging, this is, “If a post is written but there’s no one around to read or share it, was it really written at all?”.
4) Your Posts Are All About You
I have nothing against you, your company, your products, the benefits of your products, the different colors you offer, your financing plans, your client case studies, your demos or your company events. It’s just that it’s not that interesting for me as a reader.
5) You Don’t Have an Artisanal Attitude to Crafting Content
Blog posts that are produced as “check the box” activities will never be exceptional. In other words, an inspired piece of content can get hundreds or thousands of shares while an uninspired one can get zero.
6) You Don’t Post Often Enough To Become Good At It
Every content creator starts off producing average (or below average) content. Get over that fact.
You have to produce enough content, get enough feedback, see what people respond to and find your own voice…and that requires that you put in some time.
by Tom Treanor
MarketingHits has many different types of clients, the ones that regularly post content to their websites and social media accounts do see a higher amount of traffic and in turn, leads.