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Scooped by Brian Yanish - MarketingHits.com |
Scooped by Brian Yanish - MarketingHits.com |
When marketers say that stories engage your readers, it’s not fluff - it’s psychology, and it’s incredibly powerful. Here's how to harness it.
Great article, thanks for sharing @Dr. Karen Dietz. The power of a story has made companies like Disney millions. Who doesn't like a good story?
Are your "stories" engaging your blog and posting readers?
Should we spend more time honing our Story Telling skills?
Scooped by Brian Yanish - MarketingHits.com |
Does your business have data that could tell an interesting story? I'm betting it does. I'm also betting you could be using the data you already have (or could readily get) to communicate a much more powerful message than you currently do. The secret is this: When it comes to [...]
Scooped by Brian Yanish - MarketingHits.com |
TSF Video Diary Day 9: CrowdFunde Beta Feedback From Vestique
Great meeting with +Heather King today. Heather manages +Vestique's website and was a good sport today as she shared her initial reactions to CrowdFunde.
btw, Phil says he buried an Easter Egg in here somewhere. Can you find it?
Scooped by Brian Yanish - MarketingHits.com |
Here I've compiled 10 best practices in the infographic to increase your Facebook page engagement.
One thing we as marketers shouldn’t ignore is the power social media has in society.
"One thing we as marketers shouldn’t ignore is the power social media has in society".
Scooped by Brian Yanish - MarketingHits.com from visualizing social media |
Digital marketing has become one of the most focused on streams of marketing in the last few years. Three of the biggest digital marketing issues include social network marketing, mobile, SMS marketing, and content marketing. Here’s a brief look at each:
As a marketing, you can rely on social media to connect, engage, and build relationships with current and potential customers.
Mobile marketing is a term that covers several different methods of marketing through mobile devices. Mobile marketing can take several different shapes but one of the most popular is SMS marketing.
Content marketing is the development of interesting and helpful materials to engage customers and clients. Examples of content can be blogs, infographics, online tools, YouTube videos etc.
This infographic displays some eye-opening statistics about these 3 digital marketing streams and might get you thinking more about including these streams into your marketing mix.
Sociale, Mobile e… Contenuti (!!!). Il terzetto di punta dell'anno in corso (e ml'olio solo di questo)
So do you use the smart logo : http://pinterest.com/ubleam/
Scooped by Brian Yanish - MarketingHits.com from Social Media Enthusiast |
As it turns out, social media and search go hand-in-hand...
From Facebook and Twitter, to Pinterest and MySpace (yes, it still exists), social media users are often on the search for… something.
For marketers, understanding the searches that lead to improved engagement is critical.
To that end, Azntaiji Multimedia and SocialRadius have produced a new infographic highlighting exactly what so many of us are searching for.
Helpful in knowing which clients will need you to pull content out of thin air for them >
Not a surprise at all that the top 5 searched topics socially are (1) Technology / Scoial Media, (2) Fitness, Health, & Sports, (3) Music, (4) F&B, & (5) Travel... I think that this one dropped Movies / Cinema for sure
Ever wonder what people are searching for? This infographic will open your eyes. If you have a small business, you might want to be on the social media that can get this type of search by consumers.
Scooped by Brian Yanish - MarketingHits.com from visualizing social media |
When you’re a brand establishing yourself on social platforms such as Twitter and Facebook, in the very early days you’re usually less concerned about who is following you and more about how many...
It’s superficial, of course, but large numbers of followers on Twitter and Likes on your Facebook Page do have provide a level of social proof that makes you more attractive to new followers, and new Likes – when someone sees that you’re already popular, they’re far more likely to make the leap and get on board themselves.
But for businesses looking to maximize the ROI of their social media strategy, how many is always far, far less important than who. Pretty soon you realise that a big number is meaningless unless it’s actually converting into brand awareness, website footfall and sales – so who should you be looking to attract?
Early adopters, social sharers and power-users are all pivotal in helping your brand reach critical max, but they’re not alone. Indeed, lurkers and even haters can become powerful influencers if you take the time to engage and inspire them.
This infographic takes a look at the five types of social follower that every business needs...
Scooped by Brian Yanish - MarketingHits.com |
I've said this before -- biz storytelling is about engagement, not simply broadcasting messages.
This is the first article I've found that actually tries to break down the different types of conversations you want your biz stories to spark or serve.
I disagree with the distinction between dialogue and conversation. I think a better distinction to make is between messaging and conversation. And stories are often shared within a conversation. Conversations are not necessarily storytelling. So that is my nit-pick for today.
I really wish the author, Stephanie Tilton, would have included examples for each type of conversation mentioned. She tries to explain the different conversations but I need examples this morning in order to get ideas for how to apply her advice. Or maybe I'm just too tired this morning!
So there are 2 lessons here -- 1) target your storytelling to the conversations you want to promote and help along; and 2) make sure when you write content you give examples so you don't make it so hard for your readers to apply your insights.
I also really like the point the author makes about shifting from talking to listening, and shifting to serial storytelling in your business.
OK -- I'm heading into the kitchen for some more coffee!
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
Scooped by Brian Yanish - MarketingHits.com |
Yes yes yes!! In all the hype about social networks, engagement, and customer loyalty it is easy to forget that in the relationship economy, relationship marketing, and for a return on relationship, face-to-face marketing rules.
Oh, just tell your stories digitally, on-line, in your social network or blog. Yes -- all of that is good. But as the author says, "Today’s consumer marketplace is highly social, but not because of particular platforms or technologies. The businesses that will be the most successful in the future are the ones that embrace a model that puts people– rather than technology – at the center of products, campaigns and market strategies."
Research shows that 90% of word-of-mouth conversations about brands take place offline and ar primarily face-to-face. Whoah!! As the author suggests, "start a story that consumers will want to talk about. What are the messages about your brand and category that make you talkworthy?"
There are many great insights in this article that I know you'll enjoy. Happy reading!
Scooped by Brian Yanish - MarketingHits.com |
StoryBranding Part II-How it works- Learn about how the persuasive powers of story can be applied to your brand.
This is the second video about story branding from Jim Signorelli. It is short, sweet and to the point -- focusing on WHY.
By WHY, Jim means -- what is the 'why' behind your business? What is the cause behind what you do?
Understanding, articulating, and communicating the WHY of your business is the first critical step in story branding.
Because remember -- people don't buy the 'what', they buy the WHY.
Enjoy this video and if you haven't already, start figuring out your WHY!