Taking advantage of social media's ability to reach broader audiences is a staple in inbound strategies.
Via Pantelis Chiotellis
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Via Pantelis Chiotellis
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![[Infographic] Facebook Ad Performance by Industry | MarketingHits | Scoop.it](https://img.scoop.it/VS_hVUCVjs1Zhn8PbVSq-zl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Ever wonder if your Facebook ads are performing better or worse than the industry standard for ROI – searching for some Facebook benchmarking data? What is the average CPM, CTR, CPC, the average cost per like, or average page like rate for your industry or business?
This graphic is based on data from Social.com’s study of 1 million ad units and over 114 billion impressions from January 1st to March 31st, 2013. The report analyzed the top 25 countries globally and top five countries per region based on impressions. All rates were converted to U.S. dollars using the average daily conversion rates during the reporting period.
You can use this data in many different ways – one of which is determining ROI of your Facebook Campaign to determine if social media is worth the ROI for your business.
Via Lauren Moss
Ana Quillinan's curator insight,
July 13, 2013 8:47 AM
How your ads rank on Facebook could have countless other reasons why it performs better or worse, ie - timing, image quality, messaging, target market, etc. Test on a relative basis with multiple ads.
Lee Tonitto's curator insight,
July 19, 2013 9:51 AM
Here is a great source of metrics for your next social media campaign
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Really hard to argue with these kinds of numbers. One campaign worth modeling and testing.
With the continued rise in Inbound Marketing this article presents some powerful proof on just what can be achieved. No wonder the likes of MarketHive are basing their business model on the the whole FaceBook look and feel plus the ability to generate sales based on a neural social networking approach.