“The toughest thing about the power of trust is that it's very difficult to build and very easy to destroy. The essence of trust building is to emphasize the similarities between you and the customer.- Thomas J. Watson”

4 Mistakes to avoid: 

1) Failure to set expectations

2) Over-promising and rarely delivering

3) Ignoring inevitable conversations

4) Putting your needs above theirs

Here are great related quotes:

“Character is like a tree and reputation like a shadow. The shadow is what we think of it; the tree is the real thing.-- Abraham Lincoln”

“We show our value and our heart when we face the difficult times with our customers. It is in the low times that our relationships are strengthened for the long haul.”

“People don't care how much you know until they know how much you care.  Theodore Roosevelt”

Which one is your favorite? Share others.

A fun way to get started on:

Do you really know who your customers are?

Why they like your brand?

What would impact them to buy more or less of your goods or services?

Where they prefer to engage with your brand?

While this may be a commercial, it's a great way to get the conversation started, do you agree?

Marketing Therapy!

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