Word of Mouth Marketing: Four ways to extend the shelf life of positive reviews and reduce the chance a bad review will hurt sales or damage your brand.
Few would dispute the impact of positive brand reviews and ratings as a word of mouth marketing tool. What may surprise you is just how important those ratings are to consumers and how much time must pass before a bad review or rating no longer matters.
Via Elizabeth Kraus
Word of Mouth is the most persuasive marketing you can have. Know your #promotors and have them champion your #brand wherever you can. #advocacy #NPS #Marketing