Your website must begin by sharing stories. Almost immediately your marketing should emphasize User Generated Content (UGC). You share your stories to create TRUST. When your customers share their stories trust is assured.
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Scooped by Brian Yanish - MarketingHits.com |
Your website must begin by sharing stories. Almost immediately your marketing should emphasize User Generated Content (UGC). You share your stories to create TRUST. When your customers share their stories trust is assured.
Scooped by Brian Yanish - MarketingHits.com |
http://www.socialmediabynumbers.com The era of Social Media has changed the nature of organizational definition. We are no longer authors of our identity, bu...
Votre histoire vous diférencie de vos concurrents...
What's your story? What are your mission vision values? Why it matters.
Excellent video.
Scooped by Brian Yanish - MarketingHits.com from Curation, Social Business and Beyond |
This is a good piece, and of course, it has everything to do with content, if you're curating for business and branding, you will want to have a look at this, good info.
Intro:
"When developing a social search strategy, it's tempting to look at social networks"'alone and how you will effectively be found through search to gain...
Social search is gaining in popularity as a marketing term and practice as more brands recognise the benefit in developing a combined strategy and the need to react to changing consumer behaviour.
A search engine results page is no longer just a mass of static links, but combines photo, video and realtime content to present the user with an increasingly changing web of gateways to content online.
The focus for a long time has been on the strategy on external social networks – increasing your profiles to reach new users but also improve your search engine rankings to control the front page for your results. The website has taken somewhat of a backfoot when it comes to a social search strategy, but you risk ignoring it at your peril.
Content is still king
http://www.simplyzesty.com/google/search/developing-a-social-search-strategy-content-reigns-supreme/
Scooped by Brian Yanish - MarketingHits.com |
The cleaning brand Mrs Meyers experimented with a unique ad format that pulled in realtime content and online conversation from social platforms.
Scooped by Brian Yanish - MarketingHits.com |
This is not an old-fashioned blog, but a new style of sharing page that uses software by Scoop. It allows me to not only post my thoughts & information but also share with you great content & sites that I’m finding in my daily job of keeping up with what’s going on in the online world.
AboutMe:
My name is Brian Yanish and yes I am a nerd. Now that I got that out of the way, what do I really do? I'm the founder of MarketingHits, where we help other businesses find new ways to connect with customers, both online and off.
Check out our website. http://www.marketinghits.com
Follow me at http://twitter.com/marketinghits
Happy Marketing!
Brian
Scooped by Brian Yanish - MarketingHits.com |
Great article by my friend Marty! In this article Marty freely shares his insights on how businesses need to change their marketing approach and why Stories Matter in order to today's social market.
Thanks for sharing Karen.
Karen's comment:
Marty Smith is a fabulous Marketer (online and offline) and I regularly follow his Scoop.it pages http://www.scoop.it/u/martin-marty-smith
He just wrote this blog post about why stories matter so much now in business -- which I think is fabulous.
I particularly appreciate his points like:
Marty also has some terrific insights on how Google is taking stories into account in its rankings of businesses.
Truly story is becoming a core competence in business life. And many thanks for the shout-out in the article Marty!
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it