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Tech companies are looking for ways to design devices that not only appeal to women but are explicitly for women.
That’s unfortunate.
This summer, Google announced a version of Google Glass embedded in Diane von Furstenberg frames, and is working with Luxottica on more. Rebecca Minkoff and Case-Mate said they might but have not yet released a line of wearables and tech accessories.
And then there’s the My Intelligent Communication Accessory, or M.I.C.A., smart bracelet, designed in collaboration with Intel and Opening Ceremony, which finally went on sale this month.
The question for all of these “styled for women” devices is simple: why?...
Via Jeff Domansky, Richard Platt
Wearable designers face a marketing dilemma.
Oooof, NY Times gives the Intel wearable MICA bracelet a failing grade. ".....even if I were the kind of person who spends that kind of money on bracelets, the M.I.C.A. is a dismal failure as a communications device. It cannot communicate with your actual smartphone — there’s not even an app for it. And the M.I.C.A. has its own phone number. So if you want to receive text message alerts on the bracelet, your contacts will have to text the bracelet, though it cannot receive calls. Responses to incoming messages are limited; there’s no virtual keyboard, which would be impractical on such a small screen, or microphone for dictation. You can reply with up to 30 canned responses or create 10 of your own.
These are the types of wearable devices we would like help get funding on our crowdfunding platform http://bit.ly/1Fgh78d ;