"In this model the physician views a series of interactive screens, usually through an Internet or Intranet site. There is no live interaction here but the doctor has the option to contact a rep by email or telephone. This type of model has been shown to deliver precise, well-structured messages to physicians, which are 5 to 10 times longer than the normal face-to-face call by medical sales reps but at a reduced cost. Participating physicians like the convenience of the 24 hours a day, seven days a week availability of this model"
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The winner
"In this model the physician views a series of interactive screens, usually through an Internet or Intranet site. There is no live interaction here but the doctor has the option to contact a rep by email or telephone. This type of model has been shown to deliver precise, well-structured messages to physicians, which are 5 to 10 times longer than the normal face-to-face call by medical sales reps but at a reduced cost. Participating physicians like the convenience of the 24 hours a day, seven days a week availability of this model"