An Ecosystem of Memories [NEUROMARKETING] | Science News | Scoop.it
From ameritest.wordpress.com - February 11, 2012 5:00 AM

An ecosystem is a good model because it treats memory as something that lives in the mind. For those interested in learning how advertising works to create branded memories, it sets a new kind of agenda for asking research questions, particularly for researchers in the new area of marketing neuroscience.