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Men and women all have their personal preference when dating the opposite sex. While some men may prefer blonde hair and blue eyes, most women opt for a hairless man. New research suggests why women don't fall for hairy guys. 
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Because increasing gender equality reduces gender differences in mate selection, studies indicate that the strategies men and women use to choose mates may not be as hardwired as scientists originally thought.
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Evidence from all over the world suggests that men strongly prefer women who have a lot of body fat (roughly 30 percent of their body weight) and whose body fat is distributed in a particular way, with very little in the waist but much more in the hips, buttocks and thighs, producing a small waist-hip ratio. Why have men evolved to prefer such high levels of fat--more than bears settling down to hibernate or whales swimming in frigid waters? And even if it could be explained how more fat makes a better mom, why would it matter where she stored it; what is the message contained in a low waist-hip ratio? So this male preference actually consists of two nested psychological puzzles.
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As surprising as it seems, birds know how to use data from their social environment to maximize their chances of reproduction. Frédérique Dubois, a professor at the Université de Montréal Department of Biological Sciences, has already demonstrated that female Zebra Finches will favour a male chosen by another female. Dubois refers to this as imitation and the use of “public information” in choosing a mate.
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Playfulness in males signals that they are not aggressive and would not harm the mother and the offspring. So females would prefer playful and harmless males. And playfulness in females signal health and fecundity, according to Professor Chick. On this basis, adult playfulness seems to be attractive to the opposite sex.
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From
phys
In early human evolution, when faithful females began to choose good providers as mates, pair-bonding replaced promiscuity, laying the foundation for the emergence of the institution of the modern family, a new study finds.
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Love can bring out both the best and the worst in people. Which way it turns depends on the best way to protect the relationship, say researchers studying the evolution of romantic love.
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If you're a red-headed guy with eight bulging eyes and a unibrow, size does indeed matter for getting the girl.
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