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Scoop.it!
One of the key take-home messages of Charles Duhigg’s new book The Power of Habit – Why We Do What We Do in Life and Business is that habits are pernicious little buggers. Over time, they become hardwired in the brain such that you can’t just will yourself to change them. Articles about PSYCHOLOGY: http://www.scoop.it/t/science-news?tag=psychology 
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Scoop.it!
“How Companies Learn Your Secrets,” an absolutely fascinating feature from Charles Duhigg at the NY Times Magazine, drawn from his book “The Power of Habit,” a review copy of which I’m now reading. Both feature and book explore a startling and sometimes dismaying collision between the increasingly sophisticated scientific understanding of habits — how they’re formed, how they can be disrupted and changed — and, among other things, company’s efforts to use that knowledge to steer your habits and money their way. (You can also learn how not to eat too many chocolate chip cookies, if that’s knowledge you actually want.)
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