HEALTHCARE & SOCIAL MEDIA

A tracking tool installed on many hospital websites is collecting patients’ sensitive health information and sending it to Facebook, an investigation by @TheMarkup co-published with @statnews has found.

Comme chaque année, je vous propose un tour d'horizon des tendances, usages et acteurs des médias sociaux. Cette année, comme l'année précédente, il n'y a pas de gros changements, mais néanmoins un certain nombre d'évolutions liées à des facteurs externes (notamment les évolutions technologiques ou régulations). De plus, la sphère des médias sociaux n'est pas…

Anorexie : sur les réseaux sociaux le pire et le meilleur... - Comme les magazines, les réseaux sociaux prônent un idéal de minceur qui peut contribuer au développement de troubles alimentaires tels que l'anorexie. Ils permettent aussi de créer des communautés de soutien, avec le risque cependant d'"enfermer" les malades dans cette pathologie.

Pinterest has announced a range of new tools and activations for Mental Health Awareness Month.

Découvrez dans cette infographie, comment les professionnels de santé utilisent les réseaux sociaux !

AI: Pharmaceutical Technology lists five top tweets on healthtech in Q1 2022 based on data from GlobalData’s Healthcare Influencer Platform.

Découvrez tous les chiffres clés des réseaux sociaux en 2022 pour choisir, mais aussi, utiliser les réseaux sociaux les plus adaptés à votre e-commerce !

We Are Social et Hootsuite publient leur Digital Report 2022, qui délivre les dernières tendances du digital, des médias sociaux, du mobile, du gaming ou encore du e-commerce dans le monde.

DIGITAL 2022 – APRIL GLOBAL STATSHOT REPORT Aujourd’hui, plus de 5 milliards de personnes utilisent Internet Le fondateur de Kepios, Simon Kemp, nous présente les principaux enseignements de ce trimestre 2022. 63 % de la population mondiale est désormais connectée. Le nouveau Digital Report 2022 – April Global Statshot – publié en partenariat avec We […]

Being armed with data of when you'll get the most engagement is important. Knowing the best times to post on social media is a game changer.

Sprout Social's annual 'Best Times to Post' report provides helpful insight for your content planning.

Successful mitigation of emerging infectious disease requires that the public adopt recommended behaviours, which is directly influenced by effective crisis communication. Social media has become an important communication channel during COVID-19 where official actors, influencers, and the public are co-creating crisis messages. Our research examined COVID-19-related crisis messages across Canadian influencer accounts within news media, politicians, public health and government, science communicators, and brand influencer and celebrities, posted on Instagram between December 2019 and March 2021 for Health Belief Model and Extended Parallel Processing Model constructs and the corresponding public comment sentiment and engagement. Thirty-three influencer accounts resulted in a total of 2,642 Instagram posts collected, along with 461,436 comments, which showed overall low use of constructs in both captions and images. Further, most posts used no combinations (n = 0 or 1 construct per post) of constructs in captions and images and very infrequently used captions that combined threat (severity and susceptibility) with cues to action and efficacy. Brand influencers and celebrities, politicians, and science communicators had above average post engagement while public health and government and news media had lower. Finally, most influencers saw the largest proportion of neutral sentiment comments. Crisis messages must be designed to include combinations of constructs that increase message acceptance and influence risk perception and efficacy to increase the adoption of recommended and mandated behaviours.

Google et YouTube, qui passe devant Facebook, sont les 2 premières marques au classement des audiences Internet 3 écrans de novembre mesurées par Médiamétrie. Doctolib gagne près de 5M de VU à 25,3M. Dans le top 20 des groupes, plusieurs publishers français sont en progression : Vivendi, 4ème groupe en France, gagne 700 000 VU/mois par rapport au mois d’octobre, notamment grâce aux VU gagnés par Télé-Loisirs.

Background:  There is a growing interest in the pattern of consumption of health-related information on social media platforms.
Objective: We evaluated the content of discussions around pancreatic cancer on Twitter to identify subtopics of greatest interest to health care providers and the general public. 
Methods:  We used an online analytical tool (Creation Pinpoint) to quantify Twitter mentions (tweets and retweets) related to pancreatic cancer between January 2018 and December 2019. Keywords, hashtags, word combinations, and phrases were used to identify mentions. Health care provider profiles were identified using machine learning and then verified by a human analyst. Remaining user profiles were classified as belonging to the general public. Data from conversations were stratified qualitatively into 5 domains: (1) prevention, (2) survivorship, (3) treatment, (4) research, and (5) policy. We compared the themes of conversations initiated by health care providers and the general public and analyzed the impact of the Pancreatic Cancer Awareness Month and announcements by public figures of pancreatic cancer diagnoses on the overall volume of conversations. 
Results:  Out of 1,258,028 mentions of pancreatic cancer, 313,668 unique mentions were classified into the 5 domains. We found that health care providers most commonly discussed pancreatic cancer research (10,640/27,031 mentions, 39.4%), while the general public most commonly discussed treatment (154,484/307,449 mentions, 50.2%). Health care providers were found to be more likely to initiate conversations related to research (odds ratio [OR] 1.75, 95% CI 1.70-1.79, P<.001) and prevention (OR 1.49, 95% CI 1.41-1.57, P<.001) whereas the general public took the lead in the domains of treatment (OR 1.63, 95% CI 1.58-1.69, P<.001) and survivorship (OR 1.17, 95% CI 1.13-1.21, P<.001). Pancreatic Cancer Awareness Month did not increase the number of mentions by health care providers in any of the 5 domains, but general public mentions increased temporarily in all domains except prevention and policy. Health care provider mentions did not increase with announcements by public figures of pancreatic cancer diagnoses. After Alex Trebek, host of the television show Jeopardy, received his diagnosis, general public mentions of survivorship increased, while Justice Ruth Bader Ginsburg’s diagnosis increased conversations on treatment. 
Conclusions: Health care provider conversations on Twitter are not aligned with the general public. Pancreatic Cancer Awareness Month temporarily increased general public conversations about treatment, research, and survivorship, but not prevention or policy. Future studies are needed to understand how conversations on social media platforms can be leveraged to increase health care awareness among the general public.

La 6e édition du rapport Social Trends vient d’être publiée par Hootsuite. L’étude se base sur une enquête mondiale réalisée par la plateforme auprès de 18 100 spécialistes du marketing, des observateurs et des entreprises, au 3e trimestre 2021.

The journal Health Affairs was frustrated to have ads promoting its health and racism issue blocked by Twitter and Google. Medical research fits awkwardly into the companies’ policy frameworks.