Real-time marketing around random holidays is usually a snoozefest. But Pizza Hut is going all in for Pi Day, honouring the famed irrational number by running an intriguing contest. It got a well-known "genius" mathematician, John H. Conway of Princeton University, to come up with three difficult math problems. They hit the web at 8 a.m.
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You get almost $1600 in kind.
Pizza Hut is marrying math and pizza in a one-of-a-kind challenge to find our most math-inclined fans