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I selected this article from Curatti written by Alexandra Malis because it provides new insights into how to better grow your Instagram community.

It's important to use organic methods to expand your reach on Instagram.

Improve Your Following on Instagram

Mobile audiences are drawn to authenticity. I agree that you can improve you numbers substantially while avoiding using bots and jailbreaking methods.

Malis shows how to use a quality tool that will enable your business to attract authentic followers.

Here's what caught my attention:

• Make your Instagram profile look appealing with professional tools and filters. Make sure your descriptions are clear with questions that engage the audience.

• Look for content in your niche that is similar to yours. Then start interacting with like minded accounts as you discover the most frequently used hashtags for their posts.

• Go beyond just liking photos on Instagram. Comments are an important part of your marketing strategy. Be careful not to cross over into a spammy conversation and be genuine in your approach.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/Ad60308WtBe

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

A promise is a promise. Some folks apply a rating scale, believing that breaking a bigpromise is inexcusable, while a small one is acceptable. That’s simply false. While breaking a big promise, such as failing to repay borrowed money, can torpedo a relationship, reneging on promises, such as being on time, casts doubt on future behavior.

Remember, trust is built through a series of experiences shared with others. When behavior is consistent, faith in the relationship develops. When promises are broken or people are misled, the bonds of trust are breached.

Broken promises imply that the offenders either didn’t think before making the promises, or don’t care that they’ve let you down. They’re also implying that their needs are more important than yours. So, be careful about the promises that you make and with whom you make them.

Intriguing, mix economy with content and you'll be playing a new game. @Martin (Marty) Smith is outlining how to survive the new order.

Great mobile / social Tips Scooped by Brian Yanish (@MarketingHits) including:

* Resize your Facebook posts No bigger than 620 x 320

* Choose Facebook Ads wisely

* Make it visual

* Turn up the content

* Get smart about couponing

* Take advantage of Twitter

* Upload to Instagram

* Utilize Email Marketing

My favorite is getting smart about couponing as that tip can make a real difference to your bottom line especially at this time of year.

Be careful not to have "battling coupons" where one deal wipes out another an check coupon websites like Retail Me Not to make sure they are up to date and don't have old coupon codes that don't work anymore since there is nothing more frustrating than trying to get a deal that is dead.

The first phase of the trend towards mobile is in full swing, and it is time to adapt your marketing strategies for it. Resizing facebook ads, making it more visual and so on are the obvious things to think about, but there is also a second revoultion wrapped in the first: The move to (mobile) content marketing.

To oversimplify: Consumers watch big screens, but they touch small ones!

So the marketing communications you put on consumers' phone screens needs to be much more content oriented, something your consumers will voluntarily seek out. Being a service star in getting consumers the right coupon is a first thing to do, but also add levels of engagement and play. Coke did a great example during the London Olympic Games (on Marketing in Motion, use the Find buttom) for which they created a music DJ/mixing app that allowed consumers to build their own soundtrack to the games and send it to their friends.

Great stuff

(From the article): "The coming year will see a massive increase in companies using social media services to market their goods and services, recognising the potential for sharing content and information and enhancing engagement with target audiences."

I selected this article from Curatti written by Nazareth Qarbozian because it provides insights on the future of social media marketing.

The world of technology is changing the way we strategize our marketing

How Social Media Will Change This Year and Beyond

Mobile technology and social media have both transformed the way we do business online. In this exclusive interview I cover what's in store for marketers.

Qarbozian asks about how companies will handle these new changes and what automation looks like today.

Here's what caught my attention:

• While video is growing in importance content is still a vital component to building trust. It's best to focus on the pressing needs of your customers.

• The days of automation and impersonal communication have now passed. Messages are now more tailored and customized for the audience.

• As you stay on top of the latest trends and technology add influencers to that list. For example, Gen Z is a demographic growing in importance.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/VXnZ309c8L1

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Valuable data and insights. Any surprises?

Valuable data and insights. Any surprises?

Valuable data and insights. Any surprises?

They are free and they are great! Grab these opportunities and improve your results. / Ferramentas gratuitas para você obter o máximo das Mídias Sociais! 

Just what I need to assist my company's exposure as RMCO MUSIC is a varied entity that deals with many areas within the music business including all aspects of  music production such as songwriting/composing, producing, recording, & engineering, as a guitarist, arranger, & vocalist. Also working in music event management as a live sound engineer, stage manager, & consultant, 

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