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Cypriot Entrepreneur and Author Andreas Christodoulou Shines on a Global Stage - IssueWire 
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[Content Marketing, Must Read] Great slides by Rand Fishkin on what makes an effective content marketing strategy. He outlines 5 reasons why your strategy might fail: You believed the biggest myth content marketing ever told the world You made content without a community You invested in content creation, but not in it's amplification You ignored content's most powerful channel: SEO You gave up too fast Via Martin (Marty) Smith, malek
Martin (Marty) Smith's curator insight,
May 21, 2014 1:29 PM
Excellent and exhaustive punch to the gut of the many "content marketing" myths that exist. I would've added a section on Mark Schaefer's Content Shock, but that 1,000 word post is for another time. Between then (when I write the rejoinder) and now read Rand Fishkin's riff on why "inbound marketing" fails and see if you recognize some of your myths, urban legends and untruths about content marketing. 
malek's curator insight,
May 21, 2014 5:56 PM
How content marketing works? Get ready for the long, entertaining and highly informative trip. I like the section about "content without a community", a real eye opener. |
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A good example of content curation at work is the Vox feature collection entitled "40 maps that explain the internet", which showcases in a highly digestible and visual format where the Internet came from, how it works, and how it's used by people around the world. Although at first glance this may look just as a list of maps with descriptions, there's a lot of curation work that can be appreciated by looking just a bit beyond the surface. b) The 40 maps are intelligently organized into six different groups:
c) Images of maps sourced from elsewhere are properly credited and linked. To the ignorant eye, this will look like "oh, just another collection of maps", but to the avid reader, scholar and to the curious enough to look beyond appearances, the value of this editorial work is on how it perfectly hides the amount of complexity and research work it has required while organizing and presenting an extremely clear and comprehensive body of valuable information on the chosen topic. Curated by Timothy B. Lee together with editor Eleanor Barkhorn, designer Uy Tieu and developer Yuri Victor.
Full feature: http://www.vox.com/a/internet-maps Via Robin Good, Dr. Stefan Gruenwald
Robin Good's curator insight,
June 8, 2014 4:45 AM
Although at first glance this may look just as a list of maps with descriptions, there's a lot of curation work that can be appreciated by looking just a bit beyond the surface. b) The 40 maps are intelligently organized into six different groups:
c) Images of maps sourced from elsewhere are properly credited and linked. To the ignorant eye, this will look like "oh, just another collection of maps", but to the avid reader, scholar and to the curious enough to look beyond appearances, the value of this editorial work is on how it perfectly hides the amount of complexity and research work it has required while organizing and presenting an extremely clear and comprehensive body of valuable information on the chosen topic. Curated by Timothy B. Lee together with editor Eleanor Barkhorn, designer Uy Tieu and developer Yuri Victor.
Full feature: http://www.vox.com/a/internet-maps
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Andreas Christodoulou (aka "andreascy")
⇢ Business expert with elite skills and extensive knowledge in the Tech & Media Industry.
Lichtervelde, West-Vlaanderen Sep 7, 2023 (Issuewire.com)