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There’s plenty of talk about “editing in the cloud,” and the common catchphrase I’ve heard is, “You could replace your microwave truck with a Starbucks.” In other words, cloud-enabled devices will let you edit anywhere with a Wi-Fi connection. There were three companies at the show with viable cloud solutions for post and news: Avid, Quantel and Aframe. 
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FUJIFILM Recording Media U.S.A., Inc. announced at the 2012 National Association of Broadcasters Show inLas Vegas,Nevada, the introduction of their Permivault cloud based storage service. Permivault provides both on-premise and off-site solutions for long-term active archiving and disaster recovery. Fujifilm created the Permivault service to help customers faced with the growing explosion of content and data. These customers demand a reliable, cost-effective storage solution that is secure, scalable, and always accessible online.
Permivault cloud storage service provides a secure storage architecture powered by StrongBox from Crossroads Systems, Inc. StrongBox is the first enterprise-level storage solution that leverages Linear Tape File System (LTFS) technology, featuring the unparalleled scalability and economy of tape with the speed and accessibility of disk. “Through the innovative combination of disk and tape within StrongBox, customers using Permivault gain uncompromising access to their content in an affordable, online active archive,” said Rob Sims, CEO, Crossroads Systems.
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Windows Azure Media Services is a cloud-based PaaS solution that enables you to efficiently build and deliver media solutions to customers. It offers a bunch of ready-to-use services that enable the fast ingestion, encoding, format-conversion, storage, content protection, and streaming (both live and on-demand) of video. It also integrates and exposes services provided by industry leading partners – enabling an incredibly deep media stack of functionality that you can leverage.
You can use Windows Azure Media Services to deliver solutions to any device or client - including HTML5, Silverlight, Flash, Windows 8, iPads, iPhones, Android, Xbox, and Windows Phone devices. Windows Azure Media Services supports a wide variety of streaming formats - including Smooth Streaming, HTTP Live Streaming (HLS), and Flash Media Streaming.
One of the unique aspects of Windows Azure Media Services is that all of its features are exposed using a consistent HTTP REST API. This is true both for the media services we've built, as well as the partner delivered media services that are enabled through it. This makes it incredibly easy to automate media workflows and integrate the combined set of services within your applications and media solutions. Like the rest of Windows Azure, you only pay for what you use with Windows Azure Media Services – making it a very cost effective way to deliver great solutions.
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At the 2012 NAB Show, Front Porch Digital will feature LYNX, an integrated, cloud-based environment for managing assets on a global scale from any device and any location. Leveraging the latest cloud and Web services technologies, LYNX will underpin a range of networked and distributed solutions, included a hosted disaster recovery service for existing DIVA customers, a private/hybrid cloud service allowing global media enterprises to centralize critical assets and consolidate operations, and a public cloud service with DIVArchive functionality offered on a SaaS basis.
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NAB 2012 closed its doors two weeks ago, so it’s a good time to draw an appraisal on various themes concerning OTT issues, and especially premium OTT issues, that have been handled through industry technology offer during the tradeshow. Here we’ll go from production to distribution and examine the salient NAB facts and products, at least the ones which have a potential influence on OTT workflows evolution in the coming months (or years ?).
Tom George's comment,
May 16, 2012 11:04 PM
Great Scoop.it topic. Question. Would you like to share your scoops on http://www.internetbillboards.net? We are building a community of curators who all use Scoop.it and you would really be great. I think I could create a new category in video for you.
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Haivision says its new HyperStream Internet media services portfolio simplifies and automates media distribution through cloud transcoding and CDN connectivity for OTT delivery of high quality, adaptive live HD content. Available as both a user-controlled software as a service (SaaS), and as a fully managed service, HyperStream brings together the power of cloud-based transcoding on the Amazon Elastic Compute Cloud (Amazon EC2), and easy connectivity to Akamai’s SOLA Media Solutions for global delivery, security and analytics.
HyperStream Live is a pay-per-use live cloud transcoding SaaS for delivery of adaptive video content to desktop and mobile devices over the Internet. HyperStream Concierge is a fully managed service for Internet media delivery, including cloud transcoding, CDN distribution, video player configuration, event set-up and management, and on-site support as needed.
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Some aspects of the news desk and story editing can migrate to the cloud today. Functions such as script writing, proxy A/V editing, logging, rundowns, reporter assignments and similar can execute as a hosted service in the cloud. Why can some work areas migrate, even partially, while others not? Primarily, it's related to performance. Namely, it's the metrics of access "bandwidth," low-latency and deterministic timing. For some media operations, these are blocking specs for any cloud migration. The cloud is not "frame accurate," so the heart and soul of a many facilities, on-air ops, won't be migrating any time soon.
So, based on existing vendor products or the potential of such, the diagram outlines what is likely in 2012. The figure assumes; application execution and storage in the cloud, 3-5 Mbps rates per client and < 75 Ms round trip latency from facility to cloud. Higher client rates and precise timing are best left to local means for the near term.
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