While many people already play around with their mobile phones or tablets while watching TV, perhaps following discussion about the show on Twitter, the BBC is doing some fascinating R&D work which could help mobile devices become more useful ‘second screens’ for television.
The Orchestrated Media project is working to display relevant, supporting content for the show you’re watching, in sync with the show. So, a documentary on dinosaurs may display information about the beasts currently depicted on screen, or a news broadcast could display detailed information about the current story without you having to look for it.
The BBC’s Jerry Kramskoy has told us a little more about the technology behind Orchestrated Media: “Audio watermarking works by striping the audio in the content, which is broadcast. The companion device listens out for this to sync up. So this is a one-way flow of sync … the TV is the master, the companion the slave … always. This means the companion cannot control the TV.
“To make the TV content follow the companion device content, as in the Autumnwatch video on my blog, requires s/w in the TV that the companion talks to, to allow the companion to be the master when it wants. This latter scenario is whate we refer to as symmetric sync, and the TV and companion are in a peer-to-peer relationship, whereas the previous one-way sync we refer to as asymmetric sync, where the TV and companion are in a mster-slave relationship. Standardisation is necessary around what and how features are exposed by the TV to support symmetric sync”