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Scoop.it!
From
boagworld
Now that mobile has hit the mainstream and turned the web upside down, what will the next evolution be? Perhaps Google Glasses and Siri hold the answer. 
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Scoop.it!
While still very early in its evolution and application, Siri is collecting a monster database of human behavior. Siri goes beyond “need” to “intent” – not what somebody wants, but why. Call it technographic, call it behavioral or call it semantic – whatever the term, Apple, not Google or Microsoft, may be ushering in the era of Web 3.0 and language-based search (and with it, capturing the ad dollars that will surely follow.)
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Scoop.it!
Siri is a promise. A promise of a new computing environment, enormously empowering to the ordinary user, a new paradigm in our evolving relationship with machines. Siri could change Apple’s fortunes like iTunes and App Store…or end up being like the useful-but-inessential FaceTime or the essential-but-difficult Maps or the desirable-but-dead Ping. After spending hundreds of millions on acquiring and improving it, what does Apple expect to gain from Siri, at once the butt of late-night TV jokes but also the wonder of teary-eyed TV commercials?
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